We love to showcase product hits and have fun…and there were several hits within our booth at EuroShop! Topping it all – our eMotion animated lightbox canopy that was crisply and dynamically illuminated. Time and again, people came over to take video. Its bursts of light animated precisely through the engaging pattern of white lines above. It was an eye-catching spectacle and satisfied the zest in gathering inspiration that everyone at EuroShop was after. Global brands are continually pushing forward with their use of eMotion in new and different ways – like the Adidas NYC flagship store.