CASE STUDY: COORS LIGHT AT Carolina Country Music Fest
Outdoor Festival BRANDING
OUR GOAL:
BOLD BRANDING,
PRACTICAL SHADE—
AN ACTIVATION THAT
STANDS OUT
Our Client:
Zane Productions
Partners Productions
End Client:
Molson Coors Beverage Company
Products & Services Used:
Truss Cover
Shade Structure
Our Shade Structures have been stellar, captivating clients worldwide with their innovative designs. One standout project took place at the Carolina Country Music Fest in Myrtle Beach, SC, where Sheri Zane of Zane Productions and Partners Productions envisioned a unique Shade Structure for Molson Coors Beverage Company. Turning to Moss for realization, Sheri praised our exceptional custom solutions and client service. Key factors—cost, turnaround time, and quality—were all expertly met by Moss.
Inspired by a music festival activation for Coors Light, Sheri sought a distinctive design, leading to stretch sail shades inspired by the Coors Light logo. Discovering Moss through a peer’s recommendation and thorough research, Sheri’s experience with our Strategic Account Executive team was seamless and supportive. Setup and strike were efficient, with a skilled rigger ensuring a smooth installation.
Moss’s branded office graphics and custom fabrication brought Gensler’s design to life, creating an engaging and synergistic workspace for Wondrium. By partnering with Gensler during the concept phase and utilizing its value engineering and proprietary production processes, Moss created visually appealing branded fabrications that stayed within budget constraints. The custom-fabricated corporate art solutions seamlessly extend Wondrium’s brand throughout the workplace and contribute to a memorable experience for all who enter.