Continuing a longstanding role as the NHL’s Winter Classic branding partner since the event’s inception, Moss Sports tackled the biggest outdoor pro hockey game at “The Big House” in Ann Arbor, MI in 2014. One of the most photographed features was the massive scoreboard structure, which for the first time ever, had its iconic M covered up, instead showcasing a tremendous three-piece 60’x’110’ Winter Classic graphic. The graphics system included multiple large banners, flags, wayfinding, stage signage and rink wall branding, and extended out to street pole banners and airport welcome signs.