ORVIS RETAIL GRAPHICS AND BRANDING

Orvis, America’s oldest continually operating fly fishing business, continues to grow with more than 70 stores and outlets in the U.S. and U.K.

Moss provides Orvis stores built to RGLA’s prototype design with various sizes of large format Moss graphics, including some GraFit™ wall graphics more than 11’ long, as well as Illuminedge™ and Edge Lit fabric lightboxes. Many of the Illuminedge™ perimeter LED lightboxes are 9’x4’.

Orvis also needed us to retrofit our branding products into their fixtures according to their designer’s specifications. Moss 30mm Groove™ frames and Illuminedge™ lightboxes were used to create these seamless retrofits and a cohesive, vivid theme.

Moss’s backlit and non-backlit graphics for Orvis change out easily and provide elegant depictions of the brand’s premium fishing & hunting gear and men’s & women’s apparel.