Shanghai APPPEXO - Taking the Exhibit to the Next Level

Shanghai Modern International Exhibition Co., Ltd. – the organization behind China’s largest advertising exhibit, APPPEXPO – showcased a stunning front-of-hall trade show booth design that drew inspiration from the famous Chinese Imperial palace. This thoughtful design was created to instill confidence and uplift the industry’s spirits in the face of the pandemic.

Moss helped bring this exhibit to life by executing the trade show booth’s architectural design using Moss Classic™ and Moss Groove™, and seamlessly combining them with SEG fabric printed with vibrant graphics. This was done to evoke a strong sense of national pride, captivating the attention of the audience, and producing an emotional response that encouraged the viewers to keep fighting and persevere with unwavering passion.

By blending traditional and innovative modern elements, this exhibit was successful in not only capturing the attention of the attendees, but also enhanced the trade show experience and left a lasting impression that encouraged the industry to push ahead and embrace a bright future.